We’ve all heard time and time again about how the internet is changing the relationship between musical acts and their fans. Let’s ignore the whole piracy issue here and just focus on the interaction between the two sides, shall we?
This is a whole new era for interaction between those that produce things and those that enjoy them. The producers and artists have been getting more and more open in an attempt to get closer to their userbase. As a fan, having direct access to the artist, or even just having less barriers to the artist, is an amazing change. For some fans, this means gaining extra insight into the artist’s mind, perhaps coaxing out some interesting discussions or something else along those lines. That’s usually what the artist hopes for when they reach out… a connection with the fans that is more direct.
Unfortunately we are seeing that having an open and direct relationship with your fans can be very detrimental, for both the fanbase as well as the artist. The most well-known case in recent history is Nine Inch Nails. Trent Reznor attempted to fully embrace social networking as well as his fans, and for many months, it seemed to be a relationship that worked. His Twitter stream was full of interesting tidbits and attempts to bring more interaction with the fans. There was always the odd moron here or there that would use this new openness to attack him, and that’s to be expected.
I want to take a second here and specify that there’s nothing wrong with being critical about the artist’s work so long as you’re being constructive about it. That’s feedback that all creators are interested in receiving. They enjoy other people giving their own opinions on their work. It’s when people are being malicious about their opinions that things all start to fall apart. The artists don’t NEED to put themselves out there for others to sling arrows at, but they do it anyways.
Until they can take no more. Everyone has a breaking point. Everyone.
With Trent, his breaking point was reached and exceeded due to a supposed fan that claimed that Trent was attacking other Twitter users and so on. I won’t talk about the validity of the claims or my feelings about them because they are secondary to what I’m talking about. (You can judge on your own if you wish.) Finally, Trent decided that he had enough and that he really didn’t need to bother with this interaction if all it’s going to do is get him attacked repeatedly and his Tweets have dropped off dramatically since.
One of my favorite bands, The Smashing Pumpkins, have *always* had a very cynical fanbase for one reason or another and it’s something I’ve never understood. It seemed like the band was getting blasted left, right and center for every choice made, even after the band was dead for five years. The band’s since been reactivated, but that negativity has never died down. Corgan says he’s planning on keeping the official band site on a positive-minded track, but we’ll see how that turns out.
Criterion Games, the acclaimed creator of the Burnout series opened themselves and the game making process up to their fans in ways no one has ever done before. They answered all sorts of hard questions about the gameplay choices they made. They integrated fans and their desires into the game. They tried to forge a relationship with their fanbase that would be everlasting, but the negativity won out after a six or seven months. Fans started making personal attacks against the game’s creators on their own site over things changed in Burnout Paradise’s updates over the year. Then came the spambots and the porn links… until finally, there just wasn’t any sense in bothering to keep the forum up. One more warning from Alex Ward, the company’s creative director, came and went. In a few weeks, the forum disappeared from the site without a trace, just as the community’s goodwill towards Criterion had.
What makes people lash out with such verbal tirades as to force these lines of communication closed? Is it simply a matter of the creators not having a thick enough skin? Are people online simply too lazy to type out something that could be constructive, explaining what it is they didn’t like and why? Am I being a kiss-ass when I understand or agree with the changes?
This is why we can’t have nice things.